(Mashable) -- Twitter has just launched the "Tweet Button," an official option for web publishers to count retweets and let their readers easily share content.
As Mashable was first to report earlier this week, the new buttons let readers quickly share stories and follow relevant users, such as the website or author that posted it. While several large publishers are already live with the button at launch, some simple copy and paste code is available for others to start implementing immediately.
As we postulated in our earlier reporting, the current de facto Twitter sharing service (with some 750 million daily retweet button impressions), TweetMeme, hasn't been left out in the cold here. In a blog post, Twitter writes that, "We're pleased to be working closely with the good folks at TweetMeme and, from here on out, they will be pointing to the Twitter Tweet Button."
On its blog, Tweetmeme writes that, "We will be assisting Twitter with the technical challenges involved with the button and secondly we will be working even more closely in the future on delivering real-time curation of the Twitter Firehose. This will manifest itself in the launch of a number of new products and the first of these is being unveiled today."
Twitter details the features of the new Tweet Button in this video.
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