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Apple expected to unveil new iPhone at conference

By the CNN Wire Staff
  • Apple has used annual conference to unveil new versions of the smartphone
  • Tech website spoiled this year's surprise by publishing pictures of prototype
  • Apple says the leak will have 'huge' negative impact on earnings

(CNN) -- The next-generation Apple iPhone will likely will be unveiled on Monday at the Worldwide Developers Conference in San Francisco.

In past years, Apple has used the conference's keynote presentation to announce new products, including versions of the iPhone in 2008 and 2009.

While the arrival of each new generation of the smart phone has been eagerly awaited, the anticipation was tempered this year after tech website Gizmodo published details about the new phone after paying $5,000 to get its hands on the device. The tech site said it bought it from a person who picked it up at a bar where it had been carelessly left on the floor.

The site returned the phone after Apple sent a letter asking for it. Authorities then raided the home of the editor who published the photos.

In court documents, Apple said the theft and leak of its new iPhone prototype will have a "huge" negative effect on the company's earnings.

"By publishing details about the phone and its features ... people that would have otherwise purchased a currently existing Apple product would wait for the next item to be released, thereby hurting overall sales and negatively (a)ffecting Apple's earnings," Apple attorney George Riley told a detective in the San Mateo County Sheriff's Office, according to the detective's affidavit.

The detective said Riley could not estimate exactly how much of a financial hit Apple would take from the incident, but he believed it would be 'huge.'"