(CNN) -- Football star Chad Ochocinco has been busy lately juggling two reality shows while he gets ready for the upcoming football season.
But now the effusive wide receiver has made time for a new venture: His own cereal.
Ochocinco is releasing his own cereal with Pittsburgh-based company PLB Sports.
The cereal will be called simply "Ochocinco's" the company said on its website.
"The cereal, which comes in its own limited edition collectors box, is 14 oz of low fat, Honey Nut Toasted Oats goodness," the company said on its website.
The proceeds from cereal sales will go to the charity, Feed the Children, the company said.
Though Ochocinco is most known for being an All-Pro wide receiver with the Cincinnati Bengals, he has recently branched out into other arenas.
He was a celebrity contestant on this season's "Dancing with the Stars."
He also has his own dating show on VH1 this year.
The cereal will go on sale September 7 at Kroger stores in Cincinnati and Dayton and online, CNN-affiliate WLWT reported.
But one person who may not be lining up for a bowl of Ochocinco's is Begals head coach Marvin Williams.
"No, it won't be on the Bengals training table," Lewis told the affiliate. "You can quote me on that one."