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This week on Marketplace Middle East

Brand Islam
Brand Islam
STORY HIGHLIGHTS
  • Focus on Islamic links tapping into a market of 1.5 billion Muslim consumers worldwide
  • MME sits down with Bank Negara Governor, Tan Sri Zeti Akhtar Aziz
  • Bank Negara hopes to boost the growing interest in Islamic products

In focus -- Brand Islam

The relationship between the Middle East and South East Asia is an historic one that stems back to the ancient spice route.

Now, governments are using those trade routes and Islamic links to tap into a larger market of 1.5 billion Muslim consumers worldwide.

This week MME takes a look at how both business and government are trying to create opportunities in the rapidly expanding Muslim market.

Facetime -- Tan Sri Zeti Akhtar Aziz, Governor, Bank Negara Malaysia

Malaysia is one of the key centers for Islamic finance, accounting for 54 percent of global sukuk activity in 2009. Bank Negara, the country's central bank, hopes to boost the growing interest in Islamic products.

This week MME sits down with the Bank's Governor, Tan Sri Zeti Akhtar Aziz about developing the Islamic brand.

Watch the show this week at the times (GMT) below:

Friday: 0915, 1745
Saturday: 0445
Sunday: 0615,1745