TOKYO, Japan (CNN) -- The recession's latest victim in Japan may not be corporate earnings but the political careers of the ruling party in the country's parliament.
Rubber mask maker staff display masks of Prime Minister Taro Aso, left, and DPJ leader Yukio Hatoyama.
This Sunday in Japan, voters go to the ballot box in what poll after poll shows will be a historic shift in political power, booting out the ruling party. The Liberal Democratic Party, or the LDP, has been in nearly continuous control of Japan's parliament for more than five decades. But the country's worst recession since World War II has led a normally sedate electorate to head to the polls, disgruntled with how slowly the country is emerging from the downturn.
Yoshio Hidaka is one of those disgruntled voters. Dressed in his cleanly pressed white shirt and navy tie, Hidaka is the sort of buttoned-up conservative that the LDP could count on for party loyalty. And for decades, it could. But Hidaka's food importing company, the Robson Corporation, has seen business hit the skids this last year. It's changed how Hidaka plans to vote.
"Whoever the LDP produced as the prime minister, he wasn't able to change the world. Especially the last three prime ministers. All of them resigned," said Hidaka, referring to the revolving door of prime ministers in Japan, all in office about a year. "Unfortunately, the constant change of prime ministers then was met with this economic crisis. Therefore, I don't think I'm the only one who thinks something has to change."
And he's not. Watch what has led to a "voter revolt" »
Polls show the opposition, the Democratic Party of Japan, will snag more than 300 of the 480 seats up for grabs in the lower house of Japan's parliament. If the DPJ does win a majority, it will be the first time it will govern the world's second-largest economy.
Leading the DPJ is Yukio Hatoyama, who has been mobbed at street rallies by supporters, the kind of support the opposition has never seen. Hatoyama is touting an Obama-style message of change, pledging to raise the minimum wage and discourage hiring through agencies or on temporary contracts. That message is gathering traction in a country that's witnessing historic highs in unemployment and experiencing ramifications like homelessness for the first time.
Voters are looking for somebody to pay, and if the polls are right, that target is the current prime minister, Taro Aso. Aso's approval ratings dwell in the teens, and his stimulus packages, while credited for lifting the economy slightly out of recession, is not being credited with helping households feel more secure about a lasting economic recovery.
The LDP, in political ads and stump speeches across Japan, says the DPJ is making empty promises and can't pay for its proposed programs.
But Yuichi Yazawa, who is unemployed and in a government-run computer training program to learn new skills, says he's still ready to give the untested DPJ a chance at governing.
"I can't find a job," Yazawa said. "I never expected this."