(CNN) -- Argentina's Congress debated a broadcast reform bill Wednesday, a proposal analysts say is the latest blow in a fight between President Cristina Fernandez de Kirchner and media conglomerate Grupo Clarin.
Argentine President Cristina Fernandez de Kirchner has blamed Grupo Clarin for her low approval ratings.
The goal of the so-called Audio-Visual Communication law is to regulate television and radio broadcasters, and increase competition in the media industry, according to a draft of the bill.
Analysts say the bill could be approved by the lower Chamber of Congress as early as Thursday after Fernandez de Kirchner withdrew a contentious article that would have allowed telecom companies to enter the broadcast industry.
The media law calls for the creation of a regulatory agency and spells out ownership rules regarding how many and what kind of outlets one company can hold.
This bill is "for everyone who wants to live in a more democratic and more pluralistic Argentina," Fernandez de Kirchner said in a speech last month.
But critics said it targets the powerful Grupo Clarin.
The newspaper Clarin has been highly critical of the leadership of Fernandez de Kirchner and her husband and predecessor, Nestor Kirchner.
Although the proposed legislation would not affect newspapers, Grupo Clarin's other business interests in cable, television and radio would be forced to be sold off or restructured.
"[Cristina] Kirchner saw [Clarin] as a limit to her power, and this was the origin of the conflict," Argentine political analyst Rosendo Fraga said.
Argentina's case is just one of a number of fights between the presidency and the media in Latin America.
"At this moment, in Nicaragua, Venezuela, Bolivia, Ecuador and Argentina, the presidents have conflicts with the private media and seek to dominate them, although each country is a different case," Fraga said.
Among the changes proposed in the bill, a company that owns a cable business would not be allowed to own any over-the-air broadcast channels. Also, the owner of a cable company would be allowed to have only one channel on that system.
In its current form, Grupo Clarin would be in violation of both limits, among others.
"It hits other media groups, but Clarin is the one it hurts," said Daniel Kerner, an analyst at Eurasia Group.
The reform would also redistribute broadcast frequencies into thirds: one-third for private media, one-third for the government and one-third for nongovernmental organizations and other civil groups.
"More control of the media by the government, this is the main motivation," Kerner said.
Journalism advocacy groups have raised concerns, focusing on a proposed requirement that broadcasters renew licenses every two years.
"We are extremely concerned at the opportunity created under the current draft legislation for political pressure on broadcasters," International Press Institute Director David Dadge said in a statement. "We urge Argentinean legislators not to pass this bill in its current form."
If anyone is applying unfair pressure, it is monopolistic media companies, Fernandez de Kirchner said.
"Freedom of expression cannot turn into freedom of extortion," she said during an August 27 speech. "The right to information means the right to all information, not to the concealment of part of the information and the distortion and manipulation of the other part."
Grupo Clarin has about two-thirds of the cable market in Argentina, but its other products don't come close to monopolistic figures, Fraga said.
Both Kirchners have blamed Clarin's critical reports for their low approval ratings. The ruling party was dealt a strong defeat during recent midterm elections.
In response, Fernandez de Kirchner has come out swinging at the Clarin newspaper and its parent company, observers said.
Last month, the government pushed the nation's soccer association to rescind a contract it had with Clarin to broadcast games. The government reached into its coffers and offered the association double what Clarin was paying for rights to broadcast the games.
This month, 200 tax agents made a surprise raid on the newspaper's offices, ostensibly to check employment records, editor Ricardo Kirschbaum said.
But the agents left after three hours, empty-handed.
"Their real mission was to intimidate," Kirschbaum said.
The editor bristles at the characterization of the bill as part of conflict between his newspaper and the government.
The Kirchners "have a hostile stance, not just against Clarin but against all the press," he said. "They are the proponents of 'democratizing' the media through this law, and this is how they regard the media? It's paradoxical."