(CNN) -- Sachin Tendulkar became the first batsman to reach 17,000 runs in one-day international cricket but it was not enough to give India victory in a thrilling fifth match of the series against Australia on Thursday.
The "Little Master" scored a superb 175 off only 141 deliveries as India fell just three runs short of the tourists' imposing 350-4 from 50 overs at Hyderabad, giving Australia a 3-2 lead with two games to play.
The 36-year-old went into the match, his 435th, needing just seven runs to reach the milestone.
After an opening stand of 66 with Virender Sehwag, who made 38 off 30 balls, he dominated India's scoring as Gautam Gambhir, Yuvraj Singh and captain Mahendra Singh Dhoni fell for brisk single-figure scores.
Joined by Suresh Raina at 162-4, they added 137 off 114 deliveries to leave India needing 52 runs with just under eight overs left.
But Raina skied a pull shot off Shane Watson to be out for a run-a-ball 59 which included three sixes, and Harbhajan Singh fell to the same bowler two deliveries after.
Tendulkar's superb knock came to a disappointing end from the first ball of the 48th over as he dollied a catch to Nathan Hauritz off seamer Clint McKay, leaving India needing 19 off 17 balls.
Praveen Kumar clubbed a six to reduce the target to seven runs from the final over, but after three singles he was run out by Hauritz to end a classic match.
"I thought we started off really well then lost wickets," Tendulkar said afterwards. "Suresh and I had a good partnership but in the end, it was disappointing.
"Yeah It was one of my best knocks, the pressure to keep scoring runs was there and we took it very close. I thought Suresh has a terrific talent. He can play the big shots, so if we can get the partnership going, and with powerplay left, the game can go any way."
Tendulkar's efforts overshadowed a maiden ODI century by Australia opener Shaun Marsh, who made the most of being dropped twice to score 112 from as many deliveries.
He put on 145 for the first wicket with Shane Watson, who made 95 off 89 balls in an innings featuring three sixes.
Cameron White smashed five shots over the boundary ropes as he clubbed 57 off only 33 deliveries, while captain Ricky Ponting made a run-a-ball 45 and Mike Hussey contributed a quickfire 31 off 22.