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Panorama of London's NBA game

  • Story Highlights
  • British media embrace NBA preseason friendly with widespread coverage
  • NBA have completed over 65 events in 30 different cities across Europe
  • Chicago Bulls beat Utah Jazz 102-101 with Britain's Luol Deng top scoring
By Ben Wyatt
CNN
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LONDON, England (CNN) -- The visit of the NBA to London on Monday, in the form of a preseason friendly between the Chicago Bulls and the Utah Jazz, could be seen as an important step in the global growth of the American sports franchise.

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Not only did the action on the court deliver in almost script-perfect fashion -- with British-national Luol Deng top-scoring on the night and a buzzer-beating basket from rookie James Johnson sealing a 102-101 win for Chicago -- but crucially, for the first time in the three-year history of the fixture, the attention from the British media matched the passion of the sell-out crowd.

Coverage of the game was handled by the BBC along with all major British newspapers which, on a day when NBA commissioner David Stern announced the franchise's intention to play a league game in London within two years, added to a feeling of gathering momentum of interest. Check out CNN's courtside view.

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