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Life lessons from a celebrity guru

By David Daniel, CNN
Alyssa Milano, left, is just one of the many celebrities who seek the help of "intuitionist" Laura Day.
Alyssa Milano, left, is just one of the many celebrities who seek the help of "intuitionist" Laura Day.
STORY HIGHLIGHTS
  • Laura Day charges the rich and famous $10,000 a month for 24/7 for her consultations
  • Day's latest book is "How To Rule The World From Your Couch"
  • Demi Moore put Day in the spotlight by taking her on "Oprah"
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(CNN) -- Laura Day doesn't call herself a psychic. She prefers the term "intuitionist." Whatever you call whatever she has, actors, studio heads, and corporate and financial titans pay her $10,000 a month for 24/7 access to it.

That doesn't mean they want their fans -- or stockholders -- to know where they're getting their advice. Few of her clients go public, though Demi Moore went as public as it gets, bringing Day with her on "The Oprah Winfrey Show" to talk about Day's first book, "Practical Intuition." Unsurprisingly, it became a best seller.

Day's latest book, "How To Rule The World From Your Couch," is aimed at people who don't have five figures a month to learn what they supposedly already know. I asked Day whether her celebrity clients were interested in developing their own intuitive skills, as she describes in the book.

Day: No, they're usually interested in just the advice. For the the most part, my clients are juggling business, they're juggling family, it's multinational, they have a lot of mistakes to avoid -- their mistakes are very public, there's a lot of damage control, there is so much going on that they would much rather pay me than be me. However, you learn by osmosis. I find after a couple years, my clients can really do this perfectly well for themselves. And then I become redundant.

CNN: Do your celeb clients focus more on career issues or personal issues?

Day: Well, I won't do just personal issues... When a client hires me, and especially a celebrity, it's in a sense to be the unpleasant one. To be the one who says 'I know you love this movie, but why are you really doing it, because it is going to bomb,' you know. 'Is it just because you want to take your shirt off?' It's my job to be blunt, to say 'this is what you're doing in your life that's going to get you in trouble,' and no one else will tell them. I mean part of the reason that celebrities get the worst services is because people want to keep them as clients, so they don't actually tell them the brutal reality... One of the nice things about what I do is I can tell you the brutal reality before it happens, so you can adjust.

So all of my clients are already savvy, they hear a lot of things they don't want to hear from me, but they know how to integrate direction and use their own judgment and after a while, they learn to do what I do, which is what this book is about. I mean, people... this is an innate ability, 2-year-olds do this. And we repress it -- for good reason, as we develop egos, but it's an innate ability, everyone has it. There's no such thing as a psychic.

CNN: You've said you've only been fired once. Who was it?

Day: No, actually I can't, because I never... one thing I never do is name my clients, and I ask them not to name themselves but, um, they sometimes break that rule. It was an actress. But I never... I work with people who are smart because they're not... I'm really not helpful if you can't follow direction and integrate into what you already know. I'm an intuitive, which means to a certain degree my expertise is dependent on the person's questions, so the person has to understand their own industry well enough to write me, to ask me the right questions.

CNN: What attracted you to working with entertainers?

Day: There would be fun things to do like the Horror Film Festival in France, there would be fun things to do and they would say 'well, do you want to come along?' They would be fun friends and also, I'm completely not creative. Intuition is really a data-finding skill, so it's so easy for me to hop into someone else's life... actors especially, I think even more so than directors, have so much creativity, so I was naturally attracted to those people because I am void of imagination. I am the most literal person... Intuition is very black and white, it kind of lays it out for you like a frog in biology class where you make a slit down the middle and you investigate the organs one by one. That's what intuition is. It's not this magical, mystical thing that people have created, although you can use it for that. So from the time I was very young, from the time people were seeking me out, which was in my early 20s, I was very attracted to people who had access to that part of the mind that I simply don't have access to.

CNN: So how did you go from doing that, casually, to being a professional intuitive and writing books?

Day: "Practical Intuition" was a book written while I was nursing... [it was] a New York Times best seller because Demi Moore went on "Oprah" with me for an hour. Not because of any personal magic that I had. The whole idea of clients, as a way of life, hadn't really occurred to me that much yet. I hadn't structured it quite yet, and she's so intuitive. She knew exactly what to do ... I guess she must have called Oprah, but she got me on there for an hour and Oprah held up that book and said 'buy this book' and people did. And you know what's funny? ... I wrote another book, which is about making a goal into reality, which was the first process I ever used when I had a crisis. And my goal was not to become a best-selling author, my goal was to be a full-time stay at home mother to my then-baby. And that's exactly what happened. This is the first press tour I have ever done and it's my sixth book. And that's thanks to Demi for going on "Oprah" with me.