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'Knowing' cruises to box office victory

By Joshua Rich
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Entertainment Weekly

(Entertainment Weekly) -- What started as a close and unpredictable race to box office supremacy wound up an easy win for Nicolas Cage's latest sci-fi flick, "Knowing," which grossed $24.8 million this weekend, trumping challenges from the hearty laugher "I Love You, Man" and the Julia Roberts-Clive Owen rom-thrill "Duplicity."

Nicolas Cage's latest sci-fi flick, "Knowing," grossed an estimated $24.8 million over the weekend.

Nicolas Cage's latest sci-fi flick, "Knowing," grossed an estimated $24.8 million over the weekend.

While I'm somewhat surprised by the outcome -- "Knowing" fared much better than I, or most other box office prognosticators, expected -- in the end the battle wasn't even very close.

Cage scored his third consecutive No. 1 opening in the past year and a half, drawing a diverse crowd that was evenly divided between men and women and about two-thirds over the age of 25. For indie distributor Summit, meanwhile, "Knowing's" debut marks a second big win after last fall's "Twilight" (which happened to hit DVD this weekend, in case you didn't hear -- yay!).

"I Love You, Man" was a solid second-place finisher, grossing $18 million and cementing Paul Rudd's status as a rising comedy draw. While perhaps a bit lower than hoped, the film's opening sum is on par with that of Rudd's last success, "Role Models" ($19.2 million), which wound up banking $67.3 million during its domestic run.

With an audience that basically hits "all four quadrants" (young and old, male and female) awarding the film a decent B+ CinemaScore grade, "I Love You, Man" could have some box office legs in the weeks to come.

The same can't be said about "Duplicity" (No. 3), which disappointed with $14.4 million, despite boasting some pretty big names. It's hard to compare the film's performance to that of any recent Julia Roberts release -- simply because the woman still often dubbed the biggest female star in the world hasn't had a lead role in a major movie in years. Review: 'Duplicity' is fiendishly, joyfully clever

That said, this opening total falls well short of the $20 million-to-$40 million premieres she consistently drew during her heyday from 1997 to 2001. And with a woeful CinemaScore grade of C from a "one quadrant" crowd mostly comprised of older women, "Duplicity" doesn't appear to be the comeback hit many hoped it would be.

"Race to Witch Mountain" (No. 4 with $13 million) and "Watchmen" (No. 5 with $6.7 million) rounded out the top five in a frame whose overall gross declined about 5 percent from a year ago, making this the second "down" weekend in a row. But the slow times shouldn't last much longer, as "Monsters vs. Aliens" is set to scare up a fortune starting next weekend.

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