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Cupcake truck hits New York

  • Story Highlights
  • Law school graduate starts cupcake delivery business
  • Cupcake Stop truck will sell a variety of cupcakes, coffees
  • Truck was a hit at party for one of the "Real Housewives of New York"
By Mythili Rao
CNN
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NEW YORK (CNN) -- New York is about to get a new street vendor with a sweet twist. Watch out, Mister Softee; the new kid on the block is a dessert truck calling itself "New York's first mobile cupcake shoppe."

The Cupcake Stop sprung out of a New York law school student's idea.

The Cupcake Stop sprung out of a New York law school student's idea.

"This is a perfect addition to New York City's mobile vendors," said Lev Ekster, Cupcake Stop's founder.

Ekster was a student six months ago, spending long hours at the New York Law School library in preparation for a legal career. But when the economic crisis dimmed the now-graduate's prospects of securing a full-time position with a firm, he turned to another passion: entrepreneurship.

It's an area of he knows well. As an undergraduate at Ithaca College, Ekster started a party promotion company to boost campus social life, hiring classmates to be DJs, promoters and bouncers. And while in law school, he founded a Web site where students could find law school resources.

On one of many law school study breaks at a downtown bakery, Ekster found inspiration for his next project. "He asked, 'Why can't a cupcake come to me?' " company spokeswoman Marie Assante says.

Ekster said the long lines outside the West Village's Magnolia Bakery drove home the fact that cupcakes are in high demand in New York. Video Restaurant shares its recipe for success »

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"This is a mobile city where everyone's always on the go," Ekster said. "I thought, 'Let's come to them.' "

Along with a variety of cupcakes on different days -- such as strawberry shortcake, peanut butter and jelly and one described as psychedelic tie dye -- the truck will deliver gourmet coffee and other drinks.

After obtaining vendor permits and taste-testing nearly 1,000 cupcakes, Ekster bought a truck, hired a chef and set up shop.

Cupcake Stop's inaugural event was a private party for Jill Zarin of the TV show "Real Housewives of New York" on Tuesday at Hudson Terrace.

On the drive back from the event, "people were literally chasing the truck through Times Square," Ekster said.

The truck will be conducting a test drive to survey locations on Friday in preparation for its public debut on June 3.

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Ekster is encouraging people to check Twitter for the truck's location.

Cupcake Stop plans to donate leftover cupcakes to City Harvest, a charity that redistributes unused food from New York restaurants and vendors to the homeless.

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