Skip to main content

Comparing car-buying incentive programs

  • Story Highlights
  • General Motors, Ford and Hyundai introduce incentive programs
  • All have payment protection -- automaker helps with payments if you lose job
  • GM offers equity assistance, which neither Ford nor Hyundai offer
  • Hyundai allows you to outright return a new vehicle within 12 months
  • Next Article in Living »
By John Neff
Decrease font Decrease font
Enlarge font Enlarge font
New Cars, Used Cars, Kelley Blue Book Values at AOL Autos

(AOL Autos) -- Tumbling sales have forced every automaker to rethink strategies, and both General Motors and Ford have announced new incentive measures similar to the Hyundai Assurance Plus Program.

The Ford Advantage Plan offers some of the most generous payment protection terms of the three.

The Ford Advantage Plan offers some of the most generous payment protection terms of the three.

Hyundai's incentive program began earlier this year, and is likely partly responsible for the South Korean automaker's impressive sales performance thus far in 2009.

The GM Total Confidence Program and Ford Advantage Plan were just announced, so only time will tell if they help jump-start sales.

Each automaker's incentive program might look similar on the surface, but there are important differences. They all offer what's called payment protection, which means that if you buy one of their vehicles and lose your job within a certain period of time, the automaker will make your payments for a certain number of months (or until you get a new job, whichever comes first).

Read below to find out what sets each incentive program apart. We've also created a handy list that lays out each program's components side-by-side. AOL Autos: What if you own a discontinued GM brand?

GM, Ford and Hyundai each have different terms and limits for their payment protection plans, but they're basically the same thing under the hood. Where each automaker differs is what's offered above and beyond payment protection. AOL Autos: Least expensive American cars

GM offers equity assistance, which that means if you've bought an eligible vehicle and made payments for at least half the life of your loan, the automaker will pay the difference between what you owe on the vehicle and its actual value when you decide to buy a new one.

Don't Miss

This erases any negative equity from depreciation that may have accumulated, and GM will cover up to $2,500 if you sell your vehicle to a private party and $5,000 if you trade it in for another GM vehicle. Neither Ford nor Hyundai offer a similar incentive.

Hyundai, however, allows you to outright return a new vehicle within 12 months with no credit ramifications if you lose your job. Neither GM nor Ford offer this incentive, and Hyundai also covers any negative equity accumulated up to $7,500 when you return a vehicle. AOL Autos: Best looking cars of 2009

While the Ford Advantage Plan isn't as robust as the other two, it does offer some of the most generous payment protection terms by covering the owner for 12 months from the vehicle's purchase date and making payments up to $700/month, the highest limit of the three. AOL Autos: Best selling trucks and SUVs

Compare the details of each program below, which includes everything we know at this time about each program. Also, keep in mind that these incentive programs can be combined with other deals being offered like money back and low interest rates. AOL Autos: Are large car inventories rotting?

GM Total Confidence

Payment protection (PP): Yes
PP range: 24 months
PP length: 9 months
Max payment: $500/month
Equity assistance (EA): Yes
EA range: 24 months
EA limit: $2,500 on a sale; $5,000 on trade-in
Vehicle return (VR): No
Availability: April 1 through 30

Ford Advantage

Payment protection (PP): Yes
PP range: Before January 1, 2010,
PP length: 12 months
Max payment: $700/month
Equity assistance (EA): No
Availability: Now through June 1

Hyundai Assurance Plus

Payment protection (PP): Yes
PP range: 12 months
PP length: 3 months
Max payment: Unknown
Equity assistance (EA): No
Vehicle return (VR): Yes
VR range: 12 months
VR limit: $7,500 negative equity
Availability: Now through April 30

© 2009 AOL, LLC. All Rights Reserved.

All About Cars and Car DesignUnemployment Rate

  • E-mail
  • Save
  • Print