JAKARTA, Indonesia (CNN) -- An Indonesian businessman known for publicity stunts dropped 100 million rupiah, or about $10,700, from an aircraft Sunday to promote his new book.
Bank notes are dropped from a small airplane Sunday to promote Tung Desem Waringin's new book.
Tung Desem Waringin circled eight times over a soccer field in the city of Serang, about 40 miles west of Jakarta, emptying bag after black bag of cash.
Below, men snatched bills from the hands of young ones. Giddy schoolchildren jumped up and down in excitement, holding up notes they picked up.
One man held a blue cap that he had stuffed with money. Another sat in a corner of the field, massaging his feet after a madcap dash for cash. Watch Waringin make it rain »
The stunt was to promote Tung's book "Marketing Revolution," said Fajar Ramdani, the media coordinator for the event.
Tung initially wanted to pull the stunt over the capital of Jakarta, but police, fearing large crowds and potential chaos, did not grant him permission, local media reported.
Three years ago, the 42-year-old motivational speaker rode a horse along Jakarta's main streets dressed as one of the country's most celebrated war heroes to launch his first book.
The book went on to become a best-seller.
Millions of people in Indonesia live on fewer than $2 a day. The publicity stunt was expected to generate a tremendous response because the country is grappling with rising food and fuel prices.
CNN's Kathy Quiano contributed to this report.
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