Way back when we started reporting on this presidential race, (sometime in the spring of 1984, if I recall correctly) all the analysts kept saying "It's about the money."
We feverishly whispered about each quarter of campaign fundraising as if we were talking about the Rosetta Stone.
If candidates showed up with less money than we thought they should have, they were panned as wannabes without the organizational skills or donors to win a nomination. If candidates said they did not expect to raise much, we praised them as shrewd players of the political game, lowering expectations to evoke a surprise headline later.
We said the big money contenders would prove juggernauts, unbeatable because they could buy all the media the others could not afford. We said the little money guys were finished before they started.
We were a little right and a lot wrong.
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All About U.S. Presidential Election • Republican Party • Democratic Party
