The story

California's Napa Valley, with its rolling hills, vineyards and prized terrain, produces some of America's finest wines. Here, tradition and craft are everything.

But in Napa, industry and green energy are also finding a perfect fit.

Larry Maguire is partner and President at Far Niente, a luxury producer of estate-bottled Napa wines. For a long time, he had also considered himself interested in environmental issues. Then, two years ago, he was looking forward to welcoming his son home from college for Christmas -- not least because he wanted to show off his new BMW. But his son was nonplussed, and when Maguire asked him why, he was told, "Dad, you're worse than the ignorant. You know better, and you've chosen inaction." Read full article »

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