The story

"Everything can be improved." -- Ross Lovegrove

Fiercely original and unapologetically innovative, Ross Lovegrove describes himself, somewhat reluctantly, as an industrial designer. "It's not as grimy, it's not as deep and dark as that sounds," he says. Famous for his tactile and sensual fluid forms, he takes his inspiration from nature to create an organic minimalism that he calls "fat free" design.

"Nature is a very big part of my work and always has been. I've never seen it as a trend or a fashion," he told CNN. Read full article »

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