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The day in the numbers: $9.4 billion

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  • $9.4 billion: The amount (5 billion pounds) spent in the UK by Britons trying to stay cool during this summer's heatwave, according to a survey, "The Cost of Cool," with sales of ice creams, paddling pools, garden furniture, deodorants and air conditioning units all enjoying booming sales.
  • 26: The percentage of Britons estimated to have invested in electric fans, spending $568 million (300 million pounds).
  • $62 million: The amount (33 million pounds) spent in three-months on mini-fridges and American-style fridge freezers.
  • 550 million litres: The amount of mineral water bought in July 2006, compared with 435 million liters a year earlier.
  • 60: The percentage who washed more than twice a day, during the heatwave.
  • 51: The percentage of people who used their washing machines twice as often as usual.
  • $3.7 million: The amount (2 million pounds) spent on bags of ice. 56 percent of the population also gorged on ice cream during the hot spell.
  • 36.5 Celsius: The hottest day (97.3 Fahrenheit) ever recorded in the UK, a measurement taken at Wisley, Surrey in southern England on July 19. The previous high of 36 Celsius had stood since July 1911.


    Ice cream sales in the UK boomed during the summer heatwave.



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