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The day in numbers: 61 million

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(CNN) -- This Monday is dubbed "Cyber Monday" because U.S. "e-tailers" traditionally unveil special promotions on this day. U.S. stores enjoyed big crowds on Black Friday, so called because it is when retailers are said to move out of the red (operating at a loss) and into the black as the holiday shopping season begins.

61 million -- Number of people expected to hit the Web on Monday to search for goods they did not find over the weekend, according to a survey by shop.org, a division of the National Retail Federation.

7.5 million -- Number of unique visitors to eBay, the most popular e-commerce site on Black Friday.

83 -- Percentage of e-tailers, estimated by shop.org, planning to offer some free-shipping promotion during the holiday period.

24 percent -- Expected increase in online sales this year, according to ComScore Networks, which estimates online retail sales over the Thanksgiving weekend are forecast to reach $1.15 billion. Total holiday-related buying on the Internet is also forecast to jump 24 percent, to more than $24 billion.

$457.4 billion -- Amount the NRF estimates will be the total spend in the U.S. this holiday season -- a growth rate of five percent on the previous year's figure, but slower than last year's 6.1 percent increase.

140 million -- Estimated number of U.S. shoppers that hit stores on Black Friday weekend.

$360.15 -- Average spend of each shopper over the weekend.

18.9 percent -- Increase per shopper from last year's $302.81, estimated by the NRF.

$8.9 billion -- Total spend by U.S. shoppers collectively on Friday alone, an increase of six percent, according to a survey by ShopperTrak.

6 a.m. -- Time that one-third of all weekend shoppers were in stores on Friday. More than half had visited at least one store by 9 a.m., according to the NRF survey.


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One of the 140 million people in the U.S. who hit the shops on Black Friday.

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