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Marketing Meltzer: Publicity in the fast lane

By Porter Anderson
CNN

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(CNN) -- How do you market an author in an age when it's hard enough to get people to turn on the television? Let us count the ways.

"Look, I was sitting in a room at Warner Books," Meltzer said, "and they asked me, 'Where can you put this book?'

"I said, 'How about the Justice League over at DC Comics?' They loved it.

"So, hey, you read a 48-page comic book, turn the page and get the first chapter of 'The Book of Fate.' It's a double cliff-hanger."

Cuba, Gulf Coast brace for deadly Gustav Gustav's top winds got up to 115 mph (185 kph) Saturday morning, raising the storm to Category 3 status, according to the National Hurricane Center.

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