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Marketing Meltzer: Publicity in the fast lane

By Porter Anderson
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(CNN) -- How do you market an author in an age when it's hard enough to get people to turn on the television? Let us count the ways.

  • Barbara Bush, Terry Bradshaw and others have taped interviews with the author for release as the book goes to the stores.
  • NASCAR racing fans in Richmond, Virginia, this weekend will see FitzBradshaw's No. 12 car emblazoned with the logo of "The Book of Fate."
  • And when it comes to the fair play of turnabout, the paperback edition of "The Book of Fate" will have material from the "Justice League of America" in it.
  • "Look, I was sitting in a room at Warner Books," Meltzer said, "and they asked me, 'Where can you put this book?'

    "I said, 'How about the Justice League over at DC Comics?' They loved it.

    "So, hey, you read a 48-page comic book, turn the page and get the first chapter of 'The Book of Fate.' It's a double cliff-hanger."



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