Chrysler may offer money-back guarantee
Plan being considered would allow to buyers to return cars if they are unsatisfied.
NEW YORK (CNNMoney.com) -- Chrysler Group executives are giving serious consideration to a plan to offer a 30-day money-back guarantee on the company's vehicles, according to a newspaper report.
The Chrysler Group, part of DaimlerChrysler, informed a group of dealers about the plan but an official announcement will not come until at least next week, according to the story in the Detroit News. In the style of former Chrysler Chief Executive Lee Iacocca, DaimlerChrysler CEO Dieter Zetsche will announce the plan and star in a new advertising campaign, according to the report.
Customers who return their cars would still have to pay a penalty and a mileage fee, the newspaper said.
Executives plan to meet this afternoon to finalize the plan, according to the Detroit News.
The company already plans to offer an "employee pricing" incentive push this summer, according to a recent report in Automotive News, an industry newspaper.