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Cars that look like coffee cups, giant turtles, enormous noses

Turtle Transit brought in $2 million last year by transforming ordinary cars and trucks into promotional vehicles.

June 9, 2006; Posted: 11:16 a.m. EDT (1516 GMT)

Julie Sloane, FSB writer

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NEW YORK (FORTUNE Small Business) - James Riseborough is 6-foot-8, and, as if that weren't enough to get him noticed, he drives what looks like a giant turtle.

Why? Riseborough, 41, owns Turtle Transit, which brought in $2 million last year by transforming ordinary cars and trucks into promotional vehicles.

Monster.com was the company's first customer, in 2001, and once its Land Rover-based Monsters hit the road, Turtle Transit, based in Lancaster, Mass., took off.

To promote Puffs tissues last year, Riseborough's staff of 11 created a fleet of "noseways" - Segway scooters with fiberglass noses.

For Dunkin' Donuts, Turtle Transit turned the cab of a truck into an 11-foot-high cup of coffee. (The truck bed was, of course, a box of doughnuts.)

Turtle's latest creations to hit the streets -- a Ford F150 truck and Fusion sedan -- will cruise around the country to promote NASCAR. Both will be dressed up to resemble NASCAR racing vehicles and they will have video games, computers and satellite TV monitors inside.

Gallery: Turtle Transit's creations

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