Triple points for frequent travelers
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(CNN) -- Airlines have always seen bonus air miles as an incentive for frequent flyers. Now, carriers are making the offer even more enticing.
As the main business travel season kicks off, premium passengers flying British Airways and Virgin Atlantic have the potential to earn triple air miles.
"It is proving very popular -- a third of our frequent Club World passengers have already registered," says Tiggy Dean from British Airways.
"Past experience has shown that frequent flyers find mileage offers motivating."
For British Airways it is a repeat of last year's campaign, which was popular among its frequent flyers.
This year, Executive Club members can earn triple miles on first and business class flights up to March 24.
The only catch is that the triple mile offer can only be used for four separate flights and on full-fare, return tickets in that class.
Over the same period, rival Virgin Atlantic is offering a similar program for its Flying Club members in order to entice those at the front of the plane.
"Business travel has always been and still is highly competitive," says Dean.
With Virgin's offer, triple miles are earned on the first Upper Class flight taken up to the end of March.
This is only available for two other separate journeys in this class -- if flown during this period.
With both offers, members need to register at the respective Web sites in order to qualify for the offer.
Airlines are not the only companies getting involved in this triple promotion.
The Le Meridien hotel group is also in on the act with partner airlines for the same period.
Guests staying a minimum of two consecutive nights at any participating hotel will receive triple frequent flyer miles with Air France, American Airlines, Alitalia, Continental Airlines, Delta, Emirates, Gulf Air, Lufthansa, Qantas, South African Airways, Thai Airways and Virgin Atlantic.