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Bob Horvath, Rapp Collins


Bob Horvath
Horvath: "Effective management is primarily about empowering people to do their best work."
DESK ESSENTIALS

Book: Magazines -- Creativity, Advertising Age, Adweek, DM News and Direct
Newspaper: The New York Times, The Wall Street Journal
Web site: Yahoo Finance, adage.com
Gadget:
Blackberry and I love my DIRECTV
Plane ticket: Plenty! From my New York City office to Rapp Collins' offices in Dallas and LA... and for sure to my clients across the country.

GLOBAL OFFICE
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Global Office talks to Bob Horvath, the president of New York marketing agency Rapp Collins Worldwide.

Global Office: What are you reading?

Bob Horvath: The Last Season by Phil Jackson

GO: Who's been your biggest influence?

BH: My Father. He told me early on to work hard but enjoy myself and never get sick over trying to succeed.

GO: What's your biggest mistake?

BH: Most of my mistakes result from my impatience to move swiftly forward. I'm still an engine, but I've learned to surround myself with high-octane leaders.

GO: Is management an art or a science?

BH: Experience has taught me that -- while good management requires the search for creative solutions inherent in art, as well as the establishment of repeatable/verifiable processes akin to the scientific method -- in the marketing services industry, effective management is primarily about empowering people to do their best work.

GO: What do you reach for on your desk when the fire alarm goes off?

BH: My laptop, my cell phone and whatever else helps me stay connected to my team and my clients.

-- Robert G. Horvath studied accounting at Hofstra University before launching his business consulting career at Arthur Andersen & Co. He served as Rapp Collins' chief financial officer for eight years before becoming president of the company.


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