The 'Dukes effect' boosts new Charger
Web inquiries on 2006 Dodge Charger spiked the weekend "Dukes of Hazzard" was released.
August 10, 2005; Posted: 3:29 p.m. EDT (1929 GMT)
NEW YORK (CNN/Money) - Interest in the movie "The Dukes of Hazzard" is driving interest in the new four-door version of the Dodge Charger, judging by traffic numbers from CNN.com automotive partner Edmunds.com.
The movie's opening last weekend coincided with a 25 percent increase in traffic to Edmunds.com Web pages containing details about the 2006 Dodge Charger. Traffic to the Website in general was four percent lower than it had been the previous weekend.
In the movie, as in the 1970s TV show on which it is based, cousins Bo and Luke Duke drive an orange 1969 Dodge Charger called the "General Lee".
The new Charger, unlike the classic muscle car of the 1960s and early '70s, is a four-door sedan. The General Lee had only two doors. Even those, however, were welded shut.
The new Charger is available with a high-output "Hemi" engine as were those classic Chargers.
There is no marketing agreement between DaimlerChrysler's Chrysler Group, which makes the Charger, and producers or distributors of "The Dukes of Hazzard," according to a Chrysler spokesman.
Data released recently by Kelley Blue Book indicated that prices paid for 1969 Dodge Chargers had been rising sharply in the months leading up to the release of the "Dukes of Hazzard" movie.