Skip to main content
The Web    CNN.com      Powered by
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SERVICES
 
 
 
 
 
 
 
SEARCH
Web CNN.com
powered by Yahoo!
U.S.

Cosmetics mogul Estee Lauder dies



Story Tools

NEW YORK (CNN) -- Cosmetics mogul Estee Lauder, whose pioneering ideas opened worldwide markets for her products, died Saturday. She was 97.

Lauder died of cardiopulmonary arrest at her home in Manhattan, said Sally Susman, an Estee Lauder Companies Inc. spokeswoman.

Susman said Lauder retired in 1994 and has not been involved in the company since then. Her son, Leonard, is now chairman.

There are 18 Estee Lauder companies, Susman said. Among them are Estee Lauder, Clinique, Aveda, Aramis and Prescriptives.

Estee Lauder Companies was formally launched in 1946, with what the company Web site says was a skin cream developed by her chemist uncle.

She used several marketing techniques, innovative for the time, including allowing shoppers to test her creams on their wrists or faces, handing out free samples and providing "gifts with purchases."

Estee Lauder products are now available in more than 100 countries, the Web site says


Story Tools
Subscribe to Time for $1.99 cover
Top Stories
Father guilty of killing 9 of his children
Top Stories
CNN/Money: Security alert issued for 40 million credit cards
 
 
 
 

International Edition
CNN TV CNN International Headline News Transcripts Advertise With Us About Us
SEARCH
   The Web    CNN.com     
Powered by
© 2005 Cable News Network LP, LLLP.
A Time Warner Company. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines. Contact us.
external link
All external sites will open in a new browser.
CNN.com does not endorse external sites.
 Premium content icon Denotes premium content.
Add RSS headlines.