Disco flashback: Chopper bicycle returns

The new Chopper stays true to its original design with legendary ‘ape-hanger’ handlebars, an elongated seat, back rest, and mud guards. Story Tools YOUR E-MAIL ALERTS Raleigh Bikes London or Create your own Manage alerts | What is this?

LONDON, England (Reuters) -- Classic 70s bike the Chopper was relaunched on Tuesday with the makers hoping the redesigned model will capture the imagination of a whole new generation.

With its trademark long handle bars and elongated seat, the bicycle gained cult status, selling some 1.5 million models.

Makers Raleigh have taken nine months to redesign the cycle and they are confident it will prove a success.

"The new Chopper has been restyled for the new century and a new generation of kids," Raleigh Sales Director Carl Wright said. "We have taken advantage of new materials, safety features and production methods while retaining the flair of the original look."

Chopper owners' clubs already exist around the world but Raleigh hope the bike will find new fans in a similar way to other relaunched retro products such as the Volkswagen Beetle and the Mini Cooper.

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