Skip to main content
The Web      Powered by
powered by Yahoo!

Scanner creates perfect-fit jeans

Shopping for perfect-fitting jeans is easy with computer technology
Find out how tech is changing our lives  Click here
Click here  for Spark show times on CNN International.
Send your thoughts on this story to or read what other viewers have to say
What has been the most significant invention or discovery of the past 50 years?  VOTE NOW
Technology (general)

LONDON, England (CNN) -- They might be one of the most timeless items of fashion, but finding a pair of jeans that best suits an individual's body shape can be a shopping nightmare.

Now, thanks to Bodymetrics, a state-of-the-art body mapping system that, in theory, allows designers to create perfect fitting clothes, things could be about to change.

Suran Goonatilake, who created the technology, said the machine calculated the perfect measurements by scanning the body, and working out how the light is reflected on the body.

"Essentially what happens is that a customer gets into a scanning machine, which shines light on them," he told CNN.

"From that, the machine builds up huge amounts of data points that it uses to calculate the exact measurement of a person, the waist the hips, the inside leg and so forth."

The results of the first UK National Sizing Survey -- the first comprehensive audit of Britons' shape and size, published in September -- showed that average measurements around women's midriffs had increased by 16.5cm in just over 50 years.

Retailers have failed to reflect the change in their clothes sizes, and a discrepancy of size between retailers make the task of finding perfect-fitting clothes difficult.

British designer Tristan Webber has come up with a new denim range, Digital Couture, in conjunction with Bodymetrics.

They are so tailor-made to the wearer's body shape that they even feature their name and scan date on the size label.

"I use a lot of computer imagery and software in designing the parts of the garments, but specifically, more recently, I have started to look at new ways of mapping the body and translating digital measurements into clothing patterns and garment fits," Webber told CNN.

British supermodel Jodie Kidd said she was a fan of the system.

"Technology is where it's at and it's so easy. You just go in this biometrics box and have this complete body scan which gives you every single measurement. It's going to revolutionize everything."

UK-based Internet lingerie company Figleaves has developed its own smart measuring system -- for bras.

Dubbed the "Dyson of bra fitting," the "T-Bra" is a new under bust measuring device which, combined with specially engineered cups, will allow women to create a prescription for their own bra at home.

They will then enter the measurements on the Web site and a range of bras that will best fit the user will appear on screen.

Between 70 and 90 percent of women are believed to wear the incorrect sized bra.

Its inventor Daniel Nabarro has said the system will be on the market in the UK within the next year.

CNN's Paula Hancocks contributed to this report.

Story Tools
Subscribe to Time for $1.99 cover
Top Stories
Burgers, lattes and CD burners
Top Stories
CNN/Money: Security alert issued for 40 million credit cards


International Edition
CNN TV CNN International Headline News Transcripts Advertise With Us About Us
   The Web     
Powered by
© 2005 Cable News Network LP, LLLP.
A Time Warner Company. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines. Contact us.
external link
All external sites will open in a new browser. does not endorse external sites.
 Premium content icon Denotes premium content.
Add RSS headlines.