Skip to main content
CNN EditionTechnology
The Web     
Powered by
powered by Yahoo!

No 'shock and awe' for Sony

Story Tools

TOKYO, Japan (Reuters) -- Responding to criticism that it was trying to take advantage of the Iraq war for commercial gain, Sony Corp said on Wednesday it will not use the phrase "shock and awe" for PlayStation videogames made by a subsidiary.

A U.S. unit of Sony Computer Entertainment Inc has withdrawn an application with the U.S. Patent and Trademark Office to register the phrase for commercial use, a Sony spokeswoman said.

The application had been made last month shortly after U.S.-led forces began an attack on Iraq with a strategy of heavy aerial bombardment termed "shock and awe."

"We have withdrawn the application which was made on March 21," the Sony spokeswoman said.

While there had been no specific plans to use the phrase for a title of PlayStation software, the electronic giant now felt the application was inappropriate, she said.

Copyright 2003 Reuters. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Story Tools
Subscribe to Time for $1.99 cover
Top Stories
Burgers, lattes and CD burners
Top Stories
CNN/Money: Security alert issued for 40 million credit cards

International Edition
CNN TV CNN International Headline News Transcripts Advertise With Us About Us
   The Web     
Powered by
© 2005 Cable News Network LP, LLLP.
A Time Warner Company. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines. Contact us.
external link
All external sites will open in a new browser. does not endorse external sites.
 Premium content icon Denotes premium content.
Add RSS headlines.