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Report: Dems' Iowa spending double New Hampshire

Howard Dean laughs as he's introduced Tuesday at a local union hall in Cedar Rapids, Iowa.
Howard Dean laughs as he's introduced Tuesday at a local union hall in Cedar Rapids, Iowa.

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(CNN) -- Democratic presidential candidates have spent twice as much money on television advertisements courting voters in Iowa than in New Hampshire, the two states to hold primary contests next month, according to the first installment of a political media study released Thursday.

The Wisconsin Advertising Project found that the six candidates campaigning in one or both of the states have overall spent $3.8 million on ads in Iowa -- more than twice the amount spent in New Hampshire.

"As opposed to the ad war in 2000, in which twice as many ads were aired in New Hampshire than in Iowa, this cycle is marked by a signficant turnabout," said Ken Goldstein, a University of Wisconsin-Madison professor and the study's author. (The Morning Grind: 2/3 or not 2/3)

Of the four Democrats campaigning in Iowa, Howard Dean has spend the most -- more than $1 million -- on nearly 4,200 television advertisements.

The former Vermont governor is closely followed by Sen. John Edwards of North Carolina, who has spent just under $1 million on 2,500 ads that will run through Sunday.

Sen. John Kerry of Massachusetts has spent just over $975,000 on 2,000 spots in Iowa, while Rep. Dick Gephardt of neighboring Missouri comes in last, with 1,900 ads for a little over $750,000.

Former Gen. Wesley Clark and Sen. Joe Lieberman of Connecticut have opted not to campaign in the state.

Conversely, Kerry has spent the most in New Hampshire -- over $830,000 -- a significant lead over Edwards, with $575,000; Dean, with just over $400,000; Lieberman with under $220,000; Clark with just over $200,000; and Gephardt with just over $160,000.

To date, ads for Clark and Lieberman are only airing in New Hampshire, while Dean is airing most of his ads -- 47 percent -- in markets outside New Hampshire and Iowa.

The Iowa caucus will take place January 19, and the New Hampshire primary on January 27.

The Wisconsin Advertising Project is funded by the Pew Charitable Trusts and is using original research as well as data from TNS Media Intelligence/CMAG, which examines the top 100 media markets in the country.


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