Store seeks dedicated chocaholic

The job involves travelling the world tasting the finest chocolate

LONDON, England -- One of Britain's most exclusive grocery stores needs a someone with "a passion" for chocolate -- and will pay £35,000 ($54,400) a year to the right person.

Fortnum & Mason in London's Piccadilly -- one of the Britain's most prestigious stores -- is looking for a chocolate buyer to travel the world, taste as much chocolate as possible and select only the best for top-flight customers in what it calls its "world renowned food hall."

A job advert in UK newspapers asks: "Do you think you have what it takes to be this unique individual?

"We are looking for enthusiasm and energy to develop the already divine range of products available."

Friday's Daily Telegraph newspaper said Fortnum's personnel director Cathy O'Neill had already been bombarded with applications after she advertised the post as the "best job in the world."

Many of those who have applied are gifted amateurs, it would appear, if not chocaholics.

"We only advertised it on Sunday," O'Neill told the Telegraph. "But already we have we have had loads of people writing in saying they have absolutely no experience, or they work in the metal industry or something, but they love chocolate."