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Rock band promotes ice cream, environment

A cool campaign against a warming planet

press conference
From left, Matthews, Jerry Greenfield and Ben Cohen announce "One Sweet Whirled" at a news conference.  

From Hannah Buchdahl
CNN Washington Bureau

WASHINGTON (CNN) -- The unlikely mixture of a rock band, an ice cream company and a U.S. senator have launched "One Sweet Whirled" -- a new ice cream flavor -- in a campaign against global warming.

The Dave Matthews Band, Ben & Jerry's and Sen. Jim Jeffords, I-Vermont, announced the effort Tuesday at a news conference. also is a partner in the campaign.

The new ice cream -- a blend of caramel and coffee flavors, with marshmallow and caramel swirls and coffee-flavored fudge chips -- is a twist on the title of the band's environmental single from the early 1990s, "One Sweet World."

"The goal of One Sweet Whirled is to mobilize people to take action to fight global warming," said Howard Ris, president of the Union of Concerned Scientists, a member of the coalition. "Together, we are using our voices to let the world know that we can all help combat global warming by cutting back on emissions of carbon dioxide."

Most scientists agree that global warming is increasing due to a buildup in the atmosphere of heat-trapping, greenhouse gases -- primarily carbon dioxide, methane and nitrous oxide.

Dave Matthews compared the environmental dilemma to leaving a car parked in the hot sun with a child inside.

"The idea of the nightmares that could happen, the catastrophe that could happen, that potentially is happening to the world right now," Matthews said. "The fact that we have the power to prevent it. If we don't, then surely we should all burn in the hell we create."

Conservation urged

The campaign urges Americans to help fight global warming by driving less, driving fuel-efficient vehicles, recycling and turning down the thermostat a few degrees in winter.

It also calls on citizens to lobby the government to support clean, renewable energy sources, environmental legislation and the 1997 Kyoto Protocol the Bush administration rejected last year.

President Bush irritated many U.S. allies by pulling out of the pact, saying it would hurt the nation's economy. Instead, he has proposed independent policies to encourage industries to trim emissions.

"The whole world is feeling the effects of global warming," said Ben & Jerry's co-founder Ben Cohen. "Now it's time for Washington to feel a different kind of heat -- the heat from the true majority of citizens who demand our government work to reverse global warming now."

Ben & Jerry's is committed to reducing its carbon dioxide emissions by 10 percent over the next five years, said Jerry Greenfield, the other co-founder of the Vermont-based company.

Jeffords, chairman of the Senate Committee on Environment and Public Works, said the United States has an obligation to lead by example.

"We should not only sign onto the Kyoto agreement, but be a leader in advancing it," he said. "We should not only pass stronger environmental laws, we (should) enforce them aggressively and forcefully."

The Dave Matthews Band will promote The One Sweet Whirled campaign on its concert tour, which kicks off April 4.


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