Will fans want their MTV PC?
The PC as technology-entertainment hub for collegiates
By Ashlee Vance
(IDG) -- MTV Networks, the company that put a pop radio station into your television, now plans to put both into a PC that carries its world-famous logo.
The pioneer of music-oriented TV is looking to tempt media-hungry technophiles with a line of PCs and complementary products set for release early this year.
Targeting 18-to-24-year-olds, MTV is looking to let that gadget-happy demographic watch TV, play DVDs, listen to music and browse the Internet, all on one device. The company, a unit of Viacom International, also expects to launch a line of products centered around video-game play, according to a statement.
MTV picked Athlon XP chips from Advance Micro Devices and computers manufactured by Lan Plus -- makers of the Integra series of PCs -- for its foray into the computing hardware world. The systems are to come in a variety of designs and colors and are designed to include MTV-specific content, the company says in a release.
The PCs should ship in the first half of the year and are likely to be priced starting at about $1,800, according to an MTV spokesperson.
They're likely to include a DVD/CD-RW drive, a cable-ready television tuner, a radio tuner with remote control and a monitor.
MTV executives are pitching the PC as a technology-and-entertainment hub for college students, according to a statement.
Just this past week, the company also launched a digital music player scheduled to ship by April. The player stores up to 11 hours of music in MP3 format.
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