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Apple cuts prices on G4 PowerBooks


By Douglas F. Gray

(IDG) -- Apple Computer has dropped prices on two of its Titanium PowerBook G4 models, the company announced Friday.

Effective last Saturday, Apple dropped the price of the 400MHz PowerBook by $400, while the 500MHz price of the model was cut by $500, the company said. The notebooks will now retail for $2,199 and $2,999, respectively, Apple said. The cuts apply worldwide.

The 400MHz PowerBook G4 features 128MB of RAM and a 10GB hard drive, while the 500MHz PowerBook offers 256MB of RAM and a 20GB hard drive. Both versions are 1-inch thick, have a 15.2-inch display, and have a built-in modem. Apple began shipping the PowerBooks in January. INFOCENTER
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The company did not lower the price on its high-end G4, which also features a 500MHz processor, but a larger hard drive, at 30GB, and also an extra battery and AC adapter. That PowerBook will still cost $3,997.

The price drops are most likely related to the back-to-school buying season in the United States, according to one analyst. "Although the schools typically do their buying in the second quarter, the students are really consumers who decide to buy just before they go back to school," said Roger Kay, an analyst at IDC.

Apple, in Cupertino, Calif., has faced increasing competition in the educational market, mainly from Dell, but also from other vendors, including Gateway and IBM, Kay said. "Dell's been taking a lot of share from [Apple] lately," he said. "Apple is just trying to ensure it gets its share of those back-to-school dollars in the face of rough competition."

• Apple Computer

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