Amazon.com selling online market research

From...

By Paul Krill

(IDG) -- Aiming to provide customers with quick, online access to difficult-to-find texts, Amazon.com on Thursday said it has begun selling market research and reference materials in digital form on its e-commerce site via its newly launched e-Documents store.

The store offers investor research reports, journal articles, reference materials, magazine archives, and other documents. Content is supplied by noted research firms such as Accenture, Gartner, Giga Information Group, Harvard Business Review, IDC, Reuters Business Insight, and Zona Research.

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The service provides "instant gratification" for customers, said Amazon's Jeff Blackburn, general manager of the Seattle-based company's world digital group.

"You don't put your order in and wait for us to send it to you;" rather, the data is transferred immediately, Blackburn said.

"People looking for [content on] computers and Internet and business ... want it right now, they don't want to wait the three to five days for shipping," said Blackburn.

Research is available on topics such as e-business, the Internet, operating systems and telecommunications, as well as on subjects such as health care, food and investment, and marketing strategies.

Available at www.amazon.com/edocuments, the research is downloadable to Adobe Acrobat Reader.