Voter.com to sell membership list
(IDG) -- The recently failed political portal Voter.com plans to sell a list of 170,000 e-mail addresses, complete with the party affiliations and issues of interest to people on the list, raising new concerns about the strength of voluntary privacy protections when companies go belly-up.
"This takes many of the other sale-of-information issues to the next level," says Deirdre Mulligan, director of Berkeley's Samuelson Law, Technology and Public Policy Clinic. Political preferences are "highly sensitive," and a sale could easily allow the information "to go to people that subscribers would never have chosen to share it with, like people on the other side of an issue," she adds.
"It's not what the average person would expect to happen," Catlett says. "It's another example of how privacy policies are usually a hopeless way to protect privacy because the consumer doesn't have predictable rights."
The e-mail address list doesn't include people's names and home addresses, though it does include other demographic data such as gender and home zip code.
In a description of the data offered for sale, Voter.com says the 170,000 e-mail addresses were from people who subscribed to one or more of the site's newsletters. "The subscribers are identified by e-mail address and issue interest(s) and, in many cases, have additional demographic information associated with them that could include zip code (which allows segmenting by geography), sex, and political party," the site says.
Political consultant Jonah Seiger, co-founder of Mindshare Internet Campaigns, says the sale of the list renews questions that many had when Voter.com hatched its business plan of seeking profit by gathering personal political data about individuals. "It confirms many of the worst fears of what they were up to," Seiger says. "I would hope that any reputable entity would think long and hard about the value of this list before buying it."
A call to Voter.com's office in Washington was not returned.
Voter.com announced February 5 that it was closing, another victim of the failed political portal business model. The site had hoped to profit by attracting a large audience of voters with original content penned by the likes of Watergate sleuth Carl Bernstein. But like others in the niche, Voter.com found that it couldn't attract enough advertisers or viewers.
After much legal wrangling, Walt Disney, which owned a majority of Toysmart, agreed to acquire the list and destroy it. A bankruptcy judge approved that settlement in January.
The issue could become moot if a version of the bankruptcy reform bill being considered by the Senate becomes law. Sen. Patrick Leahy, D-Vermont, added a provision to the bill forbidding bankrupt companies to sell personal data collected under privacy policies that restrict such transfers.
The version of the bill already approved by the House lacked the privacy protection provision, so a conference committee would have to agree to add it for the measure to become law.
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