Skip to main content
ad info technology > computing
    Editions | myCNN | Video | Audio | Headline News Brief | Feedback  




Consumer group: Online privacy protections fall short

Guide to a wired Super Bowl

Debate opens on making e-commerce law consistent



More than 11,000 killed in India quake

Mideast negotiators want to continue talks after Israeli elections


4:30pm ET, 4/16










CNN Websites
Networks image

Yahoo!'s Yang: Streaming is at critical mass

(IDG) -- SAN JOSE, California - Yahoo!'s front man Jerry Yang kicked off the second day of the Streaming Media West event held here this week maintaining that streaming media has reached a critical mass.

Like many, the company co-founder and Chief Yahoo! (his real title) tied the growth of streaming media to the availability of broadband access. Users with high connectivity tend to frequent more Web sites, make more purchases and take advantage of media applications more often. For a content aggregator like Yahoo, more broadband users translate into more cash.

Yang feels enough broadband users have now arrived to warrant heightened attention to streaming media.

"There is a transition away from the good old early adopters to the mass audience," he said. "We do really believe delivering media over the Web is reaching critical mass."

In order to keep up with user demand, Yang called for better software and hardware in the streaming arena. INFOCENTER
Related Stories
Visit an IDG site search

"I think there is a lot of room for improvement in terms of software," he said. "One company cannot make everything happen. We have to work with each other. Consumers' expectations are rising, and they are demanding about the quality of the media they receive. I think we have only seen a glimpse of what can happen in the future."

Yang said Yahoo! has taken the approach of maximizing the software and hardware advancements already present but warned true progress can only come via media format standards, improved encoding and better archiving techniques.

Yahoo! released a new Webcast Studio product Wednesday that updates its current streaming media services. The Santa Clara, California-based company already helps sports leagues, radio and television stations and others put their streaming content on the Web. The Webcast Studio contains many of Yahoo!'s previous media functions but adds automatic detection of a user's media player and optimal Internet connection speed.

Parts of the updated service are targeted at corporate users. Webcast Studio will give companies holding online events such as press conferences the ability to poll users, show slides and take audience questions all during the Webcast. Customers will additionally be able to track how many users attended the event.

Yang called the Webcast Studio product an out-of-the-box software application that helps automate the creation of media.

"Once people start to realize that they can take advantage of the technology to become their own content creators, the possibilities are tremendous," he said.

As the Web turns: Streaming video saga premieres
October 23, 2000
CNNdotCOM cover story
October 28, 2000
Microsoft Windows Media Player downloads video to Pocket PC
November 14, 2000
Security holes found in Windows Media Player
November 27, 2000
RealNetworks gives Microsoft an iQ test
December 12, 2000
Internet Streaming Media Alliance formed
December 14, 2000

Yahoo offers encrypted e-mail
Victims of their own success
(The Industry Standard)
ANALYSIS: Can French law be imposed on Yahoo?
A mini Yahoo
(The Industry Standard)
Yahoo chief defends potential of the Internet
Yahoo must block Nazi goods from France
(The Industry Standard)
Best things online may not be free for long


Note: Pages will open in a new browser window
External sites are not endorsed by CNN Interactive.


Back to the top  © 2001 Cable News Network. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines.