ad info




 
ASIANOW
  MAIN PAGE myCNN | Video | Audio | Headline News Brief | Free E-mail | Feedback
 WORLD
 ASIA NOW
   east asia
   southeast asia
   south asia
   central asia
   australasia
 TIME ASIA
 ASIAWEEK
 BIZ ASIA
 SPORTS ASIA
 SHOWBIZ ASIA
 ASIA WEATHER
 TRAVEL ASIA
 U.S.
 LOCAL
 POLITICS
 WEATHER
 BUSINESS
 SPORTS
 TECHNOLOGY
 SPACE
 HEALTH
 ENTERTAINMENT
 BOOKS
 TRAVEL
 FOOD
 STYLE
 NATURE
 IN-DEPTH
 ANALYSIS
 myCNN

 Headline News brief
 news quiz
 daily almanac

  MULTIMEDIA:
 video
 video archive
 audio
 multimedia showcase
 more services

  E-MAIL:
Subscribe to one of our news e-mail lists.
Enter your address:
Or:
Get a free e-mail account

 DISCUSSION:
 message boards
 chat
 feedback

  CNN WEB SITES:
CNN Websites
 AsiaNow
 En Español
 Em Português
 Svenska
 Norge
 Danmark
 Italian

 FASTER ACCESS:
 europe
 japan

 TIME INC. SITES:
 CNN NETWORKS:
Networks image
 more networks
 transcripts

 SITE INFO:
 help
 contents
 search
 ad info
 jobs

 WEB SERVICES:


High class hair, cutting edge fashion create boom in Hong Kong

Robinson
Robinson says the days of pretentious and pricey hairdos are gone  

December 30, 1999
Web posted at: 12:00 p.m. HKT (0400 GMT)

HONG KONG (CNN) -- Salon Esprit, the newest hair salon to hit Hong Kong, is thriving by following one simple formula -- know your consumers and meet their new demands.

Based in retailer Esprit's Mongkok store, the less-than-a-month-old salon boasts a state-of-the-art studio, a one-price-and-no-tipping policy and signature wash-and-go cuts by hairdressers trained by a celebrity stylist who says the days of pretentious and pricey hairdos are gone.

(Audio 934 K/22 sec. AIFF or WAV sound)
 VIDEO
VideoCNN's Lisa Barron visits a high-tech hair salon.
Real 28K 80K
Windows Media 28K 80K
 

"It's a new concept for Asia," says Kim Robinson. "Either the salons are aimed at a very high-end, very expensive, or you go down to the mass market, mom and pop shops, which tend to be more undisciplined, no quality control, no hygiene level at all. So it's something very new. We're actually answering a niche in the market."

Hong Kong-based Esprit Holdings chairman Michael Ying says Salon Esprit is not only offering a new service to the mass market but has also helped his company reinvent itself.

(Audio 908 K/21 sec. AIFF or WAV sound)

"Having a good salon adds value to a brand like Esprit, especially in Asia where people see Esprit as a company selling t-shirts and casual wear."

The hair salon is only a part of Esprit's vision for the new millenium. In fact, Ying has already added supermarket style stores selling only clothes for children and megastores selling a full range of goods.

Untouched by the 1997 Asian economic crisis, Esprit has doubled it's space in Hong Kong in the last two years and its share price has jumped 175 percent since the beginning of this year.

And according to analysts, the potential for more growth is still there especially if the U.S. market is targeted.

From Correspondent Lisa Barron in Hong Kong

ASIANOW

   LATEST HEADLINES:


WASHINGTON
U.S. secretary of state says China should be 'tolerant'

MANILA
Philippine government denies Estrada's claim to presidency

ALLAHABAD
Faith, madness, magic mix at sacred Hindu festival

COLOMBO
Land mine explosion kills 11 Sri Lankan soldiers

TOKYO
Japan claims StarLink found in U.S. corn sample

BANGKOK
Thai party announces first coalition partner



TIME:

COVER: President Joseph Estrada gives in to the chanting crowds on the streets of Manila and agrees to make room for his Vice President

THAILAND: Twin teenage warriors turn themselves in to Bangkok officials

CHINA: Despite official vilification, hip Chinese dig Lamaist culture

PHOTO ESSAY: Estrada Calls Snap Election

WEB-ONLY INTERVIEW: Jimmy Lai on feeling lucky -- and why he's committed to the island state



ASIAWEEK:

COVER: The DoCoMo generation - Japan's leading mobile phone company goes global

Bandwidth Boom: Racing to wire - how underseas cable systems may yet fall short

TAIWAN: Party intrigues add to Chen Shui-bian's woes

JAPAN: Japan's ruling party crushes a rebel ý at a cost

SINGAPORE: Singaporeans need to have more babies. But success breeds selfishness


Launch CNN's Desktop Ticker and get the latest news, delivered right on your desktop!

Today on CNN
SEARCH ASIANOW
Search: AsiaNow TIME Only Asiaweek Only CNN.com
Enter keyword(s):     help

Back to the top   © 2001 Cable News Network. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines.